The Creative Process Behind "Page"
Update: 2025-03-18
Description
In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.
We break down:
- How they developed such an engaging and unorthodox concept
- The creative process that brought it to life
- How they got buy-in from the marketing and communications team at CPL
- Why taking creative risks can lead to powerful results
Check out their Short Film, Page, in the link below:
https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86
This podcast is brought to you by Calgary Marketing Association
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